Startups Click And Plan, PurificAir and Miss Tipsi were chosen as the winners of the Horeca Challenge, an initiative launched by the MEDIAPRO Group, Damm and Familia Torres to support the catering sector and develop new solutions that provide a stimulus to the bar and restaurant sector in the medium term. The three winning startups can now go on to develop a pilot of their project co-funded by the promoters behind the challenge.

In late 2020, Mediapro, Damm and Familia Torres launched the Horeca Challenge, an invitation for startups in search of innovative business ideas for the bar and restaurant sector and one of those most affected by the consequences of Covid-19. More than 200 companies presented their innovative solution projects, and after selecting a shortlist of six finalists in each category (18 in total), the jury, which was made up of professionals from Mediapro, Damm, Familia Torres and ACCIÓ, chose the winners of each of the three sections in the challenge.

The winner in the Customer Influx Management Projects category was startup Click And Plan, from Zaragoza, with a solution proposal that allows the generation of plans for consumers linked to local Horeca stores. The pilot that will be developed will serve to test the application of its solution in the reactivation of traffic to bars and restaurants.

In the Projects to Ensure Sanitary Conditions category, the winner was the Valencia-based company PurificAir, which developed a device to eliminate environmental microorganisms in closed spaces. The pilot with this startup will focus on testing the capacity of the solution to allow an influx of customers to the premises that ensure safe conditions.

Finally, in the category of Profitability Optimization Projects, the winner was Miss Tipsi, from Madrid, with a comprehensive management and digitization platform for the internal processes of the bar and restaurant trade. The pilot in this case will focus on verifying the improvement of business efficiency in different facets of activity.

The three winning startups will now be able to develop a pilot of their proposals with co-funding provided by Mediapro, Damm and Familia Torres (€6,000 per project) for three months, provided that sanitary conditions allow it. The Horeca Challenge will conclude with a “Demo Day” scheduled to take place in June and where the winning projects will have the opportunity to showcase the results of their pilots to prominent investors and other companies.

Horeca Challenge is supported by ACCIÓ, F6S, the Gremi de Restauració de Barcelona, ​​Hostelería de España, Barcelona Tech City and Spanish Startups.