The company has presented the initiative at the 30th Duty Free & Travel Retail Global Summit in Cannes.

Bodegas Torres has launched an innovative 360-degree audiovisual experience that allows the viewer to discover the company’s main wineries and vineyards in Spain from an aerial perspective and from any angle. Using the latest technology in virtual reality viewing devices, Torres offers an interactive and immersive trip, flying over the Penedès, Conca de Barberà, Priorat, La Rioja, Ribera del Duero, Rueda and Rias Baixas vineyards.