APPLICATIONS OPEN ON 17 JUNE 2025

Following the awarding of the PFV Prize 2025 to Tsutsumi Urushi Asakichi, a Japanese lacquerware house founded in 1909 and now led by the fourth generation, Primum Familiae Vini (of which Familia Torres is a member) is pleased to announce the opening of applications for the next edition of the Prize.
Applications for the 2027 edition open on 17 June 2025 at www.pfv.org and will close on 31 March 2026.

A rare award celebrating excellence PASSED DOWN THROUGH GENERATIONS
In a world increasingly focused on sustainable values and long-term vision, family businesses stand out more than ever as models for the future. They combine craftsmanship, local heritage, lasting responsibility, and the freedom to innovate with purpose.
Created in 2020, the PFV Prize – Primum Familiae Vini is awarded every two years to a family-owned company – from any industry and any country – that exemplifies generational transmission, a pursuit of excellence, responsible innovation and a commitment to building a sustainable future.
The Prize includes a €100,000 grant to support the laureate's development project.
Following Maison Bernard (Belgium), Europe's oldest violin-making workshop founded in 1868; Brun de Vian-Tiran(France), a specialist in noble fibres since 1808; and Urushi Tsutsumi (Japan), master of traditional lacquer craft since 1909, the PFV Prize continues its mission: to spotlight family enterprises that maintain excellence across generations while building the future.
Each laureate embodies a powerful vision of business: human, exacting, independent, and deeply rooted in its time.