From the spiritual and religious realm to celebration and social exchange: nowadays wine culture has become embedded in our society as an expression of culture and identity.
Once a simple staple of our diet, wine has become an essential element in bringing people together and sharing stories.
All around the world, wine inspires celebrations and festivities. This is also true for our social sphere, where it makes its presence felt in countless cultural activities. The varied appeal of wine means that festive occasions at or around harvest time come with countless enticing activities, which are held throughout the summer and dot the calendar with events that are must for all wine lovers.
At Familia Torres we've put together a list of some upcoming highlights:
Starry Night (Noche de las Estrellas) returns on July 7th, 14th and 21st. A night to celebrate the union of wine and stars. Fine food and live music round out the evening, which includes a walk through the vineyards and stargazing with a telescope while astronomers from the Garraf Observatory explain the celestial bodies. Experience our Pacs del Penedès winery at its most magical.
For true wine lovers.
A special occasion, a well-deserved treat or a desire for knowledge—whatever the reason, the Exclusive Wine Experience will take you on a relaxed insider tour of Familia Torres's vineyards and the prestigious Waltraud winery, the birthplace of the family's most celebrated wines. You will get a chance to try them in a guided tasting led by our expert wine educators, accompanied by artisan cheeses and acorn-fed Ibérico ham.
For people with their head in the clouds... and their feet on the ground.
Wine, culture, gastronomy and castells (human towers) are the stars of the Casteller Wine Pairing, an exciting journey into the folklore and traditions of the region that is home to our winery.
Not only will you get to know our winery, but you'll visit VINSEUM, Catalonia's museum of wine culture; watch a rehearsal of the Castellers de Vilafranca, recognized as an intangible cultural heritage by the UNESCO; and explore medieval Vilafranca, followed by a traditional dinner.
For lovers of wine and jazz
Publicity still for Ron Carter - Golden Striker Trio (Vijazz Penedès/ACN)
The first weekend in July welcomes the Banc Sabadell ViJazz Vilafranca festival where a line-up of top jazz musicians perform in front of the beautiful Santa María basilica.
In addition to the concerts, winemakers and visitors mingle in the town center, which is transformed into a celebration of wine and culture that is an absolute must: Penedès wineries and wines, tastings and pairings led by top enologists and sommeliers, and a gastronomic area with a beautiful selection of cheeses, hams, anchovies, foie and oysters, where local restaurants prepare exquisite pairings specifically conceived for the occasion.
For nature lovers
Anyone who likes communing with nature and the vineyard should mark mid-September in their calendars: this is when the Mas La Plana estate kicks off its harvest-related activities. From Vine to Wine is an immersive experience that takes you deep into the amazing journey that is winemaking.
The activity includes a tour of our winery, a workshop on identifying grape varieties, a guided tasting of different grape varieties and their wines, and a wine and brunch pairing. The activity was named Best Wine Tourism Event by the prestigious magazine Drinks International.
And remember, the Familia Torres Visitors Center offers a wide range of experiences that can be enjoyed year round.
So get out your calendars and make time for a bit of wine tourism. After all, there are enough wine experiences to fill a lifetime of summers.
Here's to wine enjoyed in moderation! Cheers!