The winery leads for the third time the Drinks International‘s annual chart
Bodegas Torres reclaims again its place at the top of the “World’s most admired Wine brands” annual list of 50 wine brands according to UK-based magazine Drinks International. This almost 150-year-old Spanish cellar returns to the number one spot, after coming first twice before, which makes it the only Spanish and European winery to lead the chart. Since the ranking first started seven years ago, Torres has always remained first European wine brand and either first or second at the World’s list.
Bodegas Torres, the only Spanish winery amongst the top 10 brands, is followed by Chilean Concha y Toro and Australian Penfolds, which moved down from number one last year. The 50 brands listed come from 11 different countries, 30 of which are within Europe. The most represented countries are France (with 14 wine brands), Spain (8), Australia (7) and New Zealand (5).
To create the ‘The World’s Most Admired Wine Brands’ list, Drinks International polled wine professionals from around the world, who were asked to vote following criteria such as wether the wine is of consistent or improving quality, if it reflects the region it comes from, it is is well marketed and packaged, etc.
Miguel Torres Maczassek, General Manager of Bodegas Torres, said: “This award makes us very proud as it is a recognition to the good work and effort of the whole team and distributors. The winery has been in the hands of my family for almost 150 years and we are still very involved in the day-to-day decisions from the vineyard to the table, and this gives us direction in the long term”.